Advertising novelty.



'aid in creating a delusive effect.

NTTT dTaTns PATENT FlFlCE.

JAMES L. KELLOGG, OF NEW YORK, N. Y.

ADVERTISING NOVELTY.

SPECIFICATION forming part of Letters Patent No. 695,059, dated March 11, 1902. Application filed November 6, 1901. Serial No. 81,285. No model.)

To all whom it may concern:

Be it known that 1, JAMES L. KELLOGG, a citizen of the United States, and a resident of New York, in the county of New York and State of New York, have invented certain new and useful Improvements in Advertising Novelties, of which the following is a specification.

The invention relates to improvements in advertising novelties; and it consists in its preferred embodiment in a doubled or twoleaf flexible advertising-card, with one leaf having an elongated slot and the other a hole in proper relation to said slot, combined with a looped folded band having enlarged ends carrying between its enlarged ends and the card a key or analogous device whose aperture through which the band is strung is smaller in diameter than the advertising-card and also smaller in diameter than the enlarged ends of the band, whereby said key is normally and apparently irremovably confined upon the band intermediate its enlarged ends and the adjacent surfaces of the advertising-card, the whole constituting an advertising-card and puzzle combined, the problem of the puzzle being the removal of the key from and the replacing of the same on the band without injury to any of the parts. The elongated slot in one leaf of the card is formed with a lip extending into'the slot, and about the surfaces of the said slot are applied a series of parallel lines ornbars printed on the card, so as to conceal as far as possible any crease which may be formed by the repeated folding of the card and to The lip which extends into the aforesaid elongated slot is disposed centrally of the slot, and it serves to strengthen the card at that point and prevent, under the repeated folding, the breakage or undue creasing of the card. The card will bear proper advertising matter, and the purpose of theinvention is to provide the card with the puzzle structure, so as to render the card sufficiently attractive to cause it to be preserved by persons receiving the same.

The invention consists in the novel features and combinations of parts hereinafter described, and particularly pointed out in the claims.

Referring to the accompanying drawings, forming a part of this application, Figure 1 is a front elevation of a two-leaf card embodying the invention. Fig. 2 is a rear elevation of same. Fig. 3 is a perspective view, partly broken away, of same, the slotted leaf of the card being shown in its folded position with the strip thereof inserted through the hole of the other leaf of the card preparatory to the removal of the band and key. Fig. 4 is a section of same on the dotted line 44: of Fig. 1, and Fig. 5 is a perspective view of a slightly-modified form of the card within the scope of my invention.

In the drawings, 10 11 respectively designate the two leaves of the card, which will preferably be in one piece of material and connected together, as at 12, near their upper edges. The leaves 10 11 afford spaces to receive suitable advertising matter. The leaf 10 is formed with an aperture 13, and the leaf 11 is formed with an elongated slot 14, along which is created,by reason of said slot,the strip 15, integral with the card, said strip 15 being in line with said aperture 13. The folded band 16 is formed with the enlarged ends 17 17, and at its middle portion ,where it is folded, passes around the strip 15 of the leaf 11, .and thence extends through the aperture 13 of the leaf 10. Upon the narrower portion of the band 16is strung a key or analogous device 18, the latter having an aperture 19, through which both portions of the folded band pass, and which aperture is too small in diameter to permit the passage through it of either the enlarged ends 17 or the leaves 10 11. The problem to be solved is the removal of the key 18 from and the replacing of same on the band 16 without injury to any of the parts, and this result may be accomplished by folding the leaf ll longitudinally along the line of its center and then inserting the middle portion of the strip 15 through the aperture or hole 13 in the leaf 10 in the manner illustrated in Fig. 3, whereupon the key 18 may be slipped from the band 16 and along the strip 15 until it is against the leaf 10, whereby a sufficient space is formed between the end of the then-folded strip 15 and the key 18 to permit of the band 16 between the folded portions of said strip 15 then being removed. After the band 16 has been resary to again fold the leaf 11 and insert the then-folded strip 15 through the aperture 13 on the leaf l0, and when this is done the key 18 will be slipped upon the said then-folded strip 15 to the position in which it is shown in Fig. 3, and thereupon the band 16 will be inserted between the folds of said strip 15 to the position in which it is shown in Fig. 3. The key 18 will then be moved from on the thenfolded strip 15 and upon the narrower portion of the then-folded band 16, said key becoming arrested at the enlarged ends 17 of said band. The strip 15 will then be withdrawn through the aperture 13 and the leaf 11 will be straightened out, as before, the card, band, and key being thus restored to their normal relation. (Illustrated in Figs. 1 and 2.)

The repeated folding of the leaf 11 is apt to form a sharp crease at the center of the upper edge of the slot 14, and in order to prevent any such result I provide the central lip 20 integral with the leaf 11 and extending on a curved line downward into said slot. The lip 20, having a curved outline, does not interfere with the proper manipulation of the parts, leaving no projecting corners when the leaf 11 is folded, and obviates the tendency to the creasing of the leaf 11 along its longitudinal center, said lip 20 tending to prevent a flat folding of the leaf and cansing the leaf when folded to present a rounded edge. The lip 20 I regard as an important feature of the leaf 11, since by reason thereof said leaf does not become so quickly creased during the handling of the card.

About the elongated slot 14 I have printed upon the card the series of parallel bars or strong lines 21, which aid in concealing. the creases which may be formed by the repeated folding of the leaf 11 and aid in creating a delusive effect as to the correct method of removing and reapplying the band 16 and key 18.

I have made the advertising-card, band 16, and key 18 of paper possessing a tough texture, and this construction of device is the one illustrated in the accompanying drawings, though I do not limit the invention to the use of paper material; nor do I limit the invention to the specific key 18 in the special shape of a Yale-lock key, since said key 18 may be given various other forms, if desired. I designate the element 18 as a key because of the fact that it is apparently looked upon the band 16 and must be properly manipulated to secure the solution of the problem of detaching the band 16 and key 18 from the leaves 10 11 without destroying any of the parts.

The fact that the leaves 10 11 possess extended surface areas is valuable in that adequate space is thereby provided to receive the advertising matter and also because the extended surfaces of the leaves 10 11 render it to a far greater degree seemingly impossible to remove the key and band therefrom. The fact that there are two leaves 10 11, one having the slot 14 and the other the aperture 13, increases the value of the device for advertising purposes and also suggests greater difficulties in the removal of the band and key from the card.

The leaf 11, having the slot 14, strip 15, and lip 20, may with the band 16 and key 18 be used without the leaf 10, and when thus used alone the strip 15 will be folded and the band and key manipulated exactly in the manner shown in Fig. 3 with the leaf 1O omitted; but when the leaf 10 is employed in connection with the leaf 11 more advertising space is provided and seemingly greater dif ficulties are presented to the removal of the key and band.

In Fig. 5 I illustrate a slight modification of the invention in that the lower edges of the leaves (numbered 22 23) are curved and that the aperture (numbered 24) is somewhat elongated and in the center of the leaf 23instead of being round and at one corner of the leaf, as is the case with the aperture 13 in Fig. 1. The leaves 22 and 23 of Fig. 5 are also joined together, as at 25, at the center of their upper edges. Fig. 5 is presented merely to indicate that the form of the parts may be modified to some extentwithin the scope of the invention.

The bars or lines 21 are disposed at right angles to the slot 14, and while I prefer that they extend above and below the slot 14 it is sufficient in some cases that they simply extend across the strip 15. The bars 21 will be made use of whether the card as a whole possesses both leaves 10 and 11 or only the leaf 11.

The invention is not limited in every instance to the employment of the key 18, since the leaves 10 and 11 may be normally held together by the band 16, since the enlarged ends 17 thereof are larger than the aperture 13 in the leaf 10. When the key 18 is not employed, the leaves 10 and 11 maybe separated by inserting the folded strip 15 through the aperture 13 and then'withdrawing the band 16, as indicated in Fig. 3.

What I claim as my invention, and desire to secure by Letters Patent, is-

1. The leaves 10, 11, one having the aperture 13, and the other the strip 15, said strip being held at both ends and adapted when folded to be passed through said aperture, combined with the band 16 having the enlarged ends and at its middle portion being adapted when in folded condition to extend around said strip and through said aperture, and the key having an aperture adapted to pass upon the middle portion of said band and also upon said strip When the latter is folded, said key being normally confined upon said band intermediate the enlarged ends of the latter and said aperture; substantially as set forth.

2. The leaves 10, ll, normally in face-to-face contact and connected together at one edge, the said leaf 10 having the aperture 13, and the leaf 11 having the strip 15, said strip being held at both ends and adapted when folded to be passed through said aperture, combined with the band 16 having the enlarged ends and at its middle portion being adapted when in folded condition to extend around said strip and through said aperture, and the key having an aperture adapted to pass upon the middle portion of said band and also upon said strip when the latter is folded, said key being normally confined upon said band intermediate the enlarged ends of the latter and said aperture; substantially as set forth.

3. The flexible leaf having the slot let and strip 15, said strip being held at both ends and said leaf having the lip 20 extending centrallyinto said slot, combined with the band 16 to engage said strip with one of its enlarged ends at one edge of said strip and the other at the other edge thereof, and the key having an aperture and adapted to engage and lock said band on said strip, said aperture being adapted to pass upon said strip when the lat- 1 ter is folded, so as to then release said band; substantially as set forth.

4. The flexible leaf having the slot 14 and strip 15, said strip being held at both ends and having the series of bars or lines in color extending transversely across it, combined with the band 16 to engage said strip with one of its enlarged ends at one edge of said strip and the other at the other edge thereof, and the key having an aperture and adapted to engage and lock said band on said strip, said aperture being adapted to pass upon said strip when the latter is folded, so as to then release said band; substantially as set forth.

5. The leaves 10, 11, one having the aperture 13, and the other the strip 15, said strip being held at both ends and adapted when folded to be passed through said aperture, combined with the band 16 having the enlarged ends and at its middle portion being adapted when in folded condition to extend around said strip and through said aperture, said enlarged ends being too large to pass through said aperture whereby the leaf 10 is confined between said enlarged ends and said leaf 11; substantially as set forth.

Signed at New York, in the county of New York and State of New York, this 4th day of November, A. D. 1901.

JAMES L. KELLOGG. 

